Brand Toolkit

Brand system overview

This section of the brand guidelines will help you to work with our brand system and toolkit to create on-brand communications. The visual examples used throughout will be accompanied with explanations and guidance to inspire you.

We have also highlighted what should be avoided when working with our brand system. This will ensure a high level of visual consistency is retained across our collateral.

The brand toolkit includes; the University logo, the primary colour palette, typography, the lines of intent brand device, a dot matrix grid and imagery. The visual examples shown will reflect how these elements work together to create outputs that are powerful visual expressions of our new brand identity.

University of Birmingham Logo
Larken and Manrope typefaces Larken and Manrope typefaces. Larken Regular Bold Manrope Regular Bold